Genshin Impact has enjoyed massive success in 2022. Since the launch of the amazingly popular game in 2020, it has captured the hearts and minds of gamers across the world.
Hoyoverse reached out to us to capture the energy and excitement of the cosplayer-studded Genshin Impact stand at Japan Expo 2022.
We created a promotional video for their stand which has been seen by thousands of fans around the world.
As well as generating significant attention outside of their core gaming community, the videos have also been re-purposed for Twitter, TikTok, Instagram, YouTube and Linked-In.
In addition to the promotional materials, we also offered an integration in The 86th Floor cosplay coverage at the same event (see above). This brought the Genshin Impact brand to further viewers and solidified the growing connection between Genshin Impact and the cosplay community at events worldwide.
This smart media strategy has allowed Hoyoverse to exponentially enlarge the audience built at Japan Expo, and share the excitement and enthusiasm around the world!
