Using Event Video to capture the customer experience and journey.
Working with the amazing team at Experience 12, we worked to create a video that captured the eBay attendee journey and experience at MCM Comic Con London.
The stand was built around trading cards and the experience eBay creates for customers.
Each attendee went through a simple but involving experiential marketing journey. This allowed them to create a bespoke trading card of themselves.
The cards were printed and received in one seamless loop, allowing attendees and guests to spend more time on the stand and salivate over the wall of priceless Pokémon cards. Our Event Video captured all of this!
This activation truly spoke to the MCM Comic Con audience, creating incredible experiences, new fans, and a palpable sense of FOMO for those who didn’t attend!
